Playskool Licensing Style Guide
2009. Design and art direction of a modular Playskool guide, which came to include Mr. Potato Head, the Explore & Grow character line, and Gloworld.
The Mr. Potato Head guide was intended to embrace pHead's place in pop culture. The guide included a refresh of classic artwork and a new Potato Head 'animated' style.
The Explore & Grow guide followed the color palette and character direction of the toy line. With a contemporary look and energetic patterns, it encouraged licensees to create products with educational and 'grow with me' features.
Gloworld was an infant line centered around an redesigned Gloworm and his insect friends. The guide was finished with an iridescent coating to enhance the pastel palette and twinkly nature of the brand.