Littlest Pet Shop Licensing Style Guides
2005-2008. Design and art direction of a Littlest Pet Shop style guides and yearly updates. Design process included determining which pets to feature (no really, no tween girl wants a zippy pig phrase on her t-shirt) choosing design themes based on visual and consumer trends (more glitter! more monkeys!), working with illustrators to develop character art (so if the frog is wearing headphones, which part of his head do they rest on?), world art (nope, snail is out of the band. he has no arms to hold a guitar), and design elements.